Convincing faculty of the benefits of publishing through open access sources, or contributing to an institutional repository, is one of the many new challenges facing academic librarians. Faculty outreach has always been a bit of a struggle, but now we’re trying to change a long-standing tradition of scholarly communication, and insert ourselves more visibly into a process where we tended, in the past, to be nothing more than silent collectors (at least, as far as faculty were concerned).
The librarians at UT Arlington have come up with a light-hearted, to-the-point way to convey their message, through video:
Sure, it’s slightly dorky, but I suspect also effective: short, funny, familiar, and straightforward. Definitely an idea to emulate.